The Sacred Trinity of Branding: Brand Story, Design Guideline and Recall

“___ Doodh peeta hai India” “___ –___ Break toh banta hai” “Waah! ___” “___, The Complete Man.” You knew right away exactly what would fill the blanks, right? That exact feeling is termed as ‘Brand Recall’ – The ability of consumers to remember and recognize a brand based on various elements associated with it. For […]